About
About Jay Janes, Practical AI Advisor
I’m Jay Janes, Practical AI Advisor to UK business owners. My background is in IT sales and marketing. Today I help businesses decide where AI could be useful and how to put it into practice.
My background
From IT sales and marketing to AI consultancy
- 2018
- Chief Revenue OfficerI worked on revenue and sales strategy for a Microsoft partner in IT distribution.
- 2022
- xpandlyI founded xpandly to help IT vendors, distributors and managed service providers with sales and marketing.
- 2023
- Growth Strategy CEO of the YearNamed by CEO Magazine for the growth work at xpandly.
- 2024
- AI State of the NationI researched how people in smaller businesses were using Microsoft Copilot in their day-to-day work.
- 2024
- IT Channel Marketing Strategy CEO of the YearNamed by EU Business News in its European CEO of the Year Awards.
- 2025
- 2,000 AI leadsxpandly passed 2,000 qualified AI leads for clients in the IT sector.
- 2025
- Reformat LabsI founded Reformat Labs as a text-to-video AI platform.
- 2026
- Reformat Labs todayToday, through Reformat Labs, I help UK businesses choose and implement AI tools, then support the people using them.
A note from Jay
“I look first at what’s taking up your team’s time.”
My work in IT sales and marketing involved explaining technology to the people deciding whether to buy it. Researching how smaller businesses used Microsoft Copilot brought me closer to what happens after that decision: the work people try, the obstacles they meet and the help they need. Those questions guide my advisory work today.
Where I start
01
Understand the work
Show me a task, the information it uses and an example of the result you need.
02
Examine the options
We look at the likely benefit, the practical constraints and whether a simpler change would help.
03
Make a decision
If a trial makes sense, we agree what it should establish before you commit further.
Contact
Talk to Jay
Considering AI for a task in your business? Tell me what takes too long, causes problems or needs to improve.
What to send
For advice or a workshop, describe the work and your question. For a talk or podcast, send the audience, subject and date.